In todays market, making a stamp on your territory is crucial. Its pretty simple, if your not currently focusing on video production and photography for your social media platforms such as instagram and Facebook, you are simply falling behind.
What would you customers / clients most likely be doing right now? or if not right now, perhaps the next 5 minutes… Pretty accurate assumption they would be on their mobile phones… and whilst on their mobile phones they are most likely checking instagra and Facebook.
Its actually crazy to see the amount of people who now simply out of habit are reaching for their phones for some mental stimulation. Sometimes its not even browsing for something specific, its just what captures their attention. So it makes sense to keep up with the trend by making a mark online right? RIGHT! BUT! We can just post up video content or photography content willy nilly as we have a reputation to uphold.
People are turning to the likes of instagram for engagement , not ads! So think about it, by posting something that might engage a customer, such as a behind the scenes video to how your product is made, or a series of photography to show the start and finish of a project, service or experience may just be a more effective way of engaging your customers and having them purchase or engage with you at will. Rather than shoving advertisement after advertisement down their throat about how you have 5 apples on sale this week for two dollars… best you get in quick!
Its not always about the product itself either. Of course depending on what it is you are trying to promote through video production and photography , you may look at the alternative of selling the culture, brand, experience or feelings towards your product and service, rather than the product or service itself.
I can only imagine how many people buy cats after they sit and watch funny cat videos on youtube all day. But why? Probably because it made them feel good!
This video we created was to simply give a sense of freedom and adventure. Our client explore planet earth is all about adventure and whoa they have a lot of products to offer but in this instance it was simply about exploring.
A little more about the brand…
The Explore Planet Earths brand has been around since 2004, not a long time but all in all a pretty good time.
They make quality products for travelling, camping, commuting and just getting out and seeing the world… Exploring planet earth!
Everything they make is done so with attention to design and detail. While they are a relatively young company, as a group they have over 25 years’ experience making great travel and adventure products. From tents to sleeping bags, shelters, backpacks and rucksacks, to self inflating mats to camping furniture.
Explore Planet Earth has your travel and adventure needs sorted.